Our client

A private equity-owned food supplement company active in 3 continents: Europe, North America & Asia-Pacific

The challenge

Our client wanted to accelerate on its marketing performance (99 marketing FTE’s in 3 continents) by installing a global marketing team to gain efficiencies, create synergies and promote a more channel, customer-centric and data-driven approach. They gave a mandate to Customer Collective Health to deep dive into the structure of the marketing teams across the local regions, propose a new global structure and implement a new way of working between global & local teams via processes and tools.

Our approach

With a team of consultants from The House of Marketing, we approached this exercise in 4 steps:

The result

New organizational structure with the installation of a global marketing team:

• Diagnostic of the current situation via interviews of 30+ stakeholders in the different local teams, internal survey and digital maturity scan.
• Clear alignment on the vision, ambition & KPI’s for the marketing team
• Overview of strategic capabilities that are needed for this ambition
• Blueprint of the new marketing organization including detailed org chart with roles, number of FTEs, clearly defined job descriptions and casting of the right profiles
• Overview of main processes to be tackled (crucial areas of collaboration between the global and local teams)

We also worked on the implementation:

• Mapping of key processes in the global-local collaboration
• Development of tools and templates to support the new way-of-working
• Facilitate internal communication and change management

Curious to know more on how you could future-proof your marketing team? Then reach out to have a coffee with us.