DIEGEM, 20 February 2024 – Customer Collective, the European marketing and technology collective, appoints Marco Piombo as its new Group CEO as of today. Marco is known for his successes achieved in our industry and has shown himself a pivotal player for creating sustainable growth. The prominent Customer Collective is thus setting course for new horizons.   

Marco is a 36-year-old entrepreneur and comes from a Limburg mining family. With more than 13 years of experience in the Marketing Technology sector, he has quite often been the connecting link between Marketing and IT teams. This will be a major asset while navigating the constantly changing landscape of marketing and technology. During his tenure as CEO of addData and Dignify – and founder of the latter – he built a decisive and entrepreneurial team, resulting in impressive year-on-year revenue growth figures of over 50%.  

“I am very honoured to partner with the leadership team to further manage Customer Collective’s extraordinary growth story”, says Marco Piombo. “In a market in which marketing, data and technology are increasingly merging, our approach is substantially different: each team within the group excels in its own niche expertise. This enables us to always design the best solution for our customers, created by multidisciplinary teams. This is how we make a real difference for ambitious companies. Together, we maximise value for our customers and facilitate growth extending beyond our company and those we work with.”  

Alain Keppens of Down 2 Earth Capital confirms: “Marco is an entrepreneur with a track record of significant growth and excellent results in the companies he has led. A mindset that we value highly within our group. With a background rooted in technology, Marco possesses a strength perfectly suited to an industry in which technology plays an increasingly important role.” 

Marco’s appointment comes at a very good time. His vision for the future, commitment to customer satisfaction and pragmatic approach harmoniously align with the values the company holds dear. Lies Taerwe, Grégory Delens and Emanuel Nuyts are unanimous: “We look forward, with Marco at the helm, to jointly push Customer Collective’s growth story forward. A CEO with his background and experience stimulates growth and takes the services we offer to our customers to the next level.” In turn, Lies, Grégory and Emanuel each assume strategic leadership positions within respectively: ‘strategy’, ‘technology & data’ and ‘digital & creative’, the three pillars in which Customer Collective excels.   

Customer Collective is one of Europe’s leading marketing collectives, delivering state-of-the-art marketing capabilities to ambitious companies that want to get ahead of the curve. The group offers one-stop access to niche expertise in the five domains critical to business success: strategy, technology, data, digital marketing and creative. By assembling dedicated, multi-disciplinary teams from across its member companies, Customer Collective tackles any marketing challenge with ruthless focus and flawless coordination, delivering world-class results to businesses across Europe from our offices in Belgium, the Netherlands, and Germany.
Customer Collective was founded with the support of Down2Earth Capital and Quanteus Group. Our collective includes the brands addData, Dignify, EnoRm, Fightclub, The House of Marketing, Upthrust, and Webworks.  

For more information, visit www.customercollective.eu