Customer Collective leads customer-focused commercial transformations

Discover who we are
Who we are

Customer Collective leads customer-focused commercial transformations.

We create future-proof company growth through customer value, by solving the customer equation.

Customer Collective combines the 4 key pillars of the customer equation: customer strategy, digital acceleration, data and technology.

Our ecosystem

Customer Collective combines the key pillars for successful, customer-focused commercial transformations:

Customer strategy expertise of The House of Marketing, digital acceleration know-how of Upthrust + Grava, and the marketing automation & technology implementation of Dignify.

The House of Marketing
Customer strategy
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Upthrust
Digital acceleration
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Dignify
Marketing technology
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The Magic Recipe

We believe companies need 4 key drivers to solve the customer equation and enable high-speed growth:

A solid customer strategy
We build a bridge between customers and the business, focusing ruthlessly on knowing what your customers need, why they need it, which solutions they seek, and how to move them towards these solutions.
A data-driven approach
Eliminating gutfeel, we trust on facts, combining claimed and behavioural data, validating your business impact and leveraging data science to predict future actions.
Digital acceleration
Along the customer journey, we boost your digital performance continuously and build high-performing digital touchpoints
A future proof technology stack
We are at the forefront of connecting businesses with the right technology stack, from requirement gathering to software selection and implementation. Our expertise ranges from Marketing Automation to CRM and PIM implementations.
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Why are we different?

We break silos & build multi-disciplinary teams with complementary skills.

Customer Collective

  • • Nurtures top-tier talents in their field of expertise within each entity
  • • Tailors every team set-up to the needs of your company
  • • Connects experts to work together on joint methodologies
  • • One SPOC for your company

News

UPTHRUST and The House of Marketing welcome Grava and reinforce their market leadership position in digital performance marketing and growth marketing
20,000 new webshops, a turnover of 8.8 billion euros and 108 million recorded transactions
Press release – The House of Marketing, Upthrust, Grava & Dignify launch Customer Collective
SEO Growth Hacks: 5 Hacks to Outrank Your Competition