We’re a leading group of experts who help you get full customer ownership.

Your customers are the single most important asset of your business. But it makes no sense to invest in them if you don’t own them. Your customers are your destination, not your journey.

To get there, you need to understand their needs, develop products or services that meet those needs, deepen the relationship and tackle churn. Every activity should be centered around what we call ‘Customer Ownership’.

Own your Customers.

What we do.

Customer Collective continuously grows your customer base and lifetime value through these 5 pillars that result in high-speed, sustainable growth:

Creativity & content.

We create powerful ideas and content that build long term brand awareness, - distinction, -preference and loyalty with your customer.

Customer strategy.

We build a bridge between customers and the business, focusing ruthlessly on knowing what your customers need, why they need it, which solutions they seek, and how to move them towards these solutions.

Digital acceleration.

Along the customer journey, we boost your digital performance continuously and build high-performing digital touchpoints.

Data-driven approach.

Eliminating gut feel, we trust on facts, combining claimed and behavioural data, validating your business impact and leveraging data science to predict future actions.

Technology stack.

We are at the forefront of connecting businesses with the right technology stack, from requirement gathering to software selection and implementation. Our expertise ranges from Marketing Automation to CRM and PIM implementations.


These 7 entities are the driving forces behind Customer Collective:

  • 1994

    Experienced in strategic marketing consulting and interim management, The House of Marketing helps clients to transition towards profitable, sustainable growth by unlocking business opportunities through future-proof marketing.

  • Oct ‘19

    As a groundbreaking acceleration office, Upthrust implements result-driven growth marketing processes and builds high-performing digital products for ambitious SMEs and large corporations.

  • Nov ‘20

    Grava is a digital performance marketing agency that puts brands, businesses and products on the digital rails to deliver more leads, turnover and business. Grava has been part of Upthrust since November 2020.

  • Mar ‘21

    Dignify is a digital services agency specialized in marketing technology & CRM. Their team bridges the gap between marketing and IT and offers support in the successful implementation of data-driven marketing technology initiatives.

  • Jun ‘21

    Fightclub is one of the leading and largest full-service agencies of the Netherlands, experienced in campaign strategies, creative development and digital and social performance marketing. Their approach is fully integrated, measurable and focused on ROI.

  • Jun ‘21

    addData helps ambitious organizations leverage the power of artificial intelligence in the most pragmatic way possible. We help CMOs and CEOs set up their first experiments in machine learning.

  • Jun ‘21

    B-New Digital has extensive experience in digital analytics which they use to improve digital experiences. Reducing technical complexity, they close the gap between IT, data and marketing

Why are we different.

As opposed to other players on the European market, our companies work closely together. For each project, we design the perfect team with complementary profiles. Using a mix of expertise and skills, we guide you towards more customer ownership.

Our clients
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Press release - Customer Collective realizes international ambitions: group welcomes Fightclub, ‘best full-service agency of the Netherlands’
Press release - Customer Collective strengthens offering in data science and digital analytics with the arrival of addData and B-New Digital
UPTHRUST and The House of Marketing welcome Grava and reinforce their market leadership position in digital performance marketing and growth marketing
20,000 new webshops, a turnover of 8.8 billion euros and 108 million recorded transactions

220+ professionals.

We hire top-tier marketing & sales talents in Europe and stimulate them to become the best expert versions of themselves through focused support and training.